An article by Doug | Tuesday 17th January 2017

We launched the new website and brand for Beverly Landais in December. Have a read of the case study so you can get a feel for the process and end result.

Website - http://www.beverlylandais.co.uk/

"Working with the team at Larrytech has been a real pleasure. From the initial discussion, I was reassured that my project was as important to them as it was to me. This set a high expectation for quality of the output from the project and I have not been disappointed. The whole process felt a smooth collaboration and the team responded to my brief with creativity and empathy with my business aspirations” Beverly Landais

Background

Beverly Landais is a qualified and accredited executive coach and trained facilitator based in Tunbridge Wells. We were approached by Beverly Landais in September to design a website and branding for her new executive coaching business.

Brief

As a new business, Beverly’s website and branding needed to convey the right first impression regardless of whether a visitor knew her reputation prior to landing on the website.

The website needed to be a strong point of reference in underpinning Beverly’s credentials. Equally important was to ensure clarity in the client service proposition as well as credibility to her offering.

Ultimately, the website needed to give visitors calm reassurance when they landed on the website. The brand and logo needed to follow the same theme, remaining professional and consistent to ensure continuity throughout.

The Project

Logo

We started off with the logo, and a key for this was the colour scheme, with yellow eventually chosen, in part because this is an energy colour, which fits Beverly’s energetic and enthusiastic style. A simple, elegant hexagonal shape was chosen as opposed to an icon based on human or animal shapes that can quickly go out of fashion. The hexagon is one of the tiny subunits that give structure to DNA which supports life and growth. It appealed to Beverly as an elegant way of communicating the potency of coaching.

Website

We decided on a modern, full width design with pictures of Beverly in action featuring prominently on the website. This gave exactly the right personal message, and showing snapshots of Beverly coaching begins to give an insight into Beverly’s style. We worked closely with Matt Harquail who provided the photography, and the close liaison we had with him throughout the project meant that the website and photographs complemented each other excellently.

Beverly’s key target audiences were predominantly professional services firms and other corporates.  We felt the website needed a high-end and professional look, yet with a welcoming, approachable feel as opposed to being too clinical. To achieve this, a simple, clear navigation structure was chosen with good use of white space helping give a professional look, with pictures of Beverly ensuring the website had a personal, welcoming feel.

Highlighting credibility and credentials was a hugely important area for the website. To achieve this, we included testimonials throughout, and had a testimonials page featuring more in-depth case studies. On top of this, Beverly keeps her website regularly updated with useful, relevant content, which helps demonstrate her knowledge and expertise. There’s also an introduction and link to Beverly’s Linkedin profile on the home page, ideal for those who want to quickly see her background.

Particular creative/technical highlights of the website include the hexagonal display of the news articles on the homepage, which aligns perfectly with Beverly’s logo and the performance of the website on mobile devices, always vital with modern websites.

Brand

With the logo and website coming together creatively, our next task was to design other elements that would help Beverly’s brand come together. These included:

  • Business cards
  • Letterheads
  • Compliment slips
  • A corporate brochure

The Outcome

The website was launched in December. It’s early days so it’s hard to gauge and measure success at this stage, but we certainly believe the project has, and indeed will prove very successful in supporting the growth of Beverly’s coaching practice. We even had some nice treats from Beverly to say thank you so it looks like she agreed too! We’re looking forward to hopefully working with Beverly on more projects in the future.

Article by Doug | 17th January 2017